By Gordon Plutsky

Recently I had the pleasure of hearing Converse’s CMO Geoff Cottrill speak at a Boston Ad Club event.  His approach to marketing is exactly where brands should be as content marketing evolves and we move into the social era.  Converse does some traditional advertising, but it is not central to their brand promise or customer engagement strategy.  Their approach dovetails nicely with this HBR blog post explaining how in the social age, media pipes are less important, and people are the channel.  This...

By Gordon Plutsky

While social media and mobile marketing often get the buzz three new studies have pointed to content marketing being the top priority for marketers in 2013.  There is now widespread and growing acceptance of the practice of brands creating original content to engage and inspire prospects and customers.  In the B2B space, the use of content to bring insight to customers while positioning company as a thought leader has topped enabling sales and generating demand according to one study.

A study...

By Gordon Plutsky

Guest post from Michael Blumfield a member of the King Fish content team.  You can find his site here.

Comrades:

I stand before you today to present the case against LinkedIn for acts of deception, manipulation, and general ickiness that undermine its status in the vanguard of the marketing revolution.

As you are well aware from countless stories in forward-looking publications such as Fast Company, Wired and Disney Kids Magazine, we are in the midst of a fundamental reordering of our communi...