Google Analytics can be an invaluable tool to marketers: the service is free, easy to use and gives you access to in-depth details on your website. If you’re just starting to monitor your online presence, all of the metrics may seem overwhelming. Here’s a quick guide to three of the most important tools and metrics you will need to understand when first using Google Analytics:
1. Bounce Rate
A bounce rate is arguably the most important metric available on Google Analytics. It represents how...