By Andrea Wasik

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Join us for this webinar to learn how a leading B2B marketer, IBM, has moved beyond campaign-based communications and is effectively reaching IT decision makers through organic search, influencers and content.

During this session, you’ll learn how IBM’s award-winning Midsize Insider program is satisfying their B2B customers’ needs for relevant information throughout the purchase process, and activating audiences with high-quality content marketing.

• Leslie Reiser,

By Tom Gerace

Why is product description optimization so important? American shoppers spent more than $186B online in 2012. Retailers (including general retail, consumer electronics, home and garden, and gifts) spent more than $8.1B on paid search (SEM) to reach them.

Google’s Zero Moment of Truth (ZMOT) study shows that shoppers visit 14 information sources on average prior to making a purchase. With the cost of customer acquisition climbing year-over-year, retailers are increasingly seeking to reach customers...

By Andrea Wasik

Helps Online Retailers Expand Reach, Deepen Customer Relationships and Drive Sales

BOSTON, MASS.– May 2, 2013 – Skyword, the leading platform and services provider for quality, original content production, today unveiled its content marketing solution developed to help retailers improve organic search performance and reach buyers earlier in their purchasing journey to improve conversions.

Forrester Research, Inc., expects U.S. online retail sales to reach $262 billion in 2013 based on multichannel