By Hilary Dionne

Yesterday, several of us from the Zmags team attended MITX’s Mobile Marketing Summit, The Great Mobile Migration, at the Federal Reserve Bank of Boston.

What a great event!  We made many new connections and returned to the office feeling much smarter about the future of mobile marketing and its challenges ahead.

Zmags and PartyLite at the MITX Mobile Summit

Ironically, I had forgotten my iPhone at home in a rush that morning, so was feeling very disconnected all day– a strange contrast that r...

By Grant Coleman

Yesterday I came across one of the most compelling blog posts I have seen in my 4 years working for Zmags. It was a post by Hiroshi Mikitani, CEO of Rakuten Inc, about the difference between ‘search’ and ‘shopping’ specific to ecommerce.

What he says in this blog has been the essence of the Zmags value proposition for some time – Search is Not Shopping. You can access the full blog post here:

“One of the problems with e-commerce today is the tendency to equate “search” with “shopping”. They are not

By Daniel Fincham

When it comes to service, is there a difference between a customer and a client?

At Zmags we strive to deliver an unparalleled world class service.  The service we continue to offer has grown our service offering into a real unique selling point for Zmags as an organization – a happy customer breeds a healthy growing business.

Internally, though, we like to regard our client base as our bloodline, who in turn use our software to deliver a user experience to their customers. There are a lot of...