Thursday night, Chamber Vice President of Communications Charles Rudnick went On the Record with NECN’s Latoyia Edwards to discuss the Chamber’s upcoming Annual Meeting, the opening of a new Walgreen’s flagship store in Downtown Crossing, and the businesses issues likely to unfold in the state’s special US Senate election next month.
Greater Boston Chamber of Commerce
Boston, MA 02110
617-277-4500
Visit Greater Boston Chamber of Commerce
Mark Frydenberg
“BYOD” (bring your own device) is becoming a popular policy in the workplace and educational institutions. It provides the power to access institutional computing resources from your own device. With it comes an important shift on college campuses: Most people don’t go to computer labs to use computers. Wireless access allow students to use their own laptops, tablets and phones to get online almost anywhere.
Join us for this webinar to learn how a leading B2B marketer, IBM, has moved beyond campaign-based communications and is effectively reaching IT decision makers through organic search, influencers and content.
During this session, you’ll learn how IBM’s award-winning Midsize Insider program is satisfying their B2B customers’ needs for relevant information throughout the purchase process, and activating audiences with high-quality content marketing.
Speakers include:
Yesterday, several of us from the Zmags team attended MITX’s Mobile Marketing Summit, The Great Mobile Migration, at the Federal Reserve Bank of Boston.
What a great event! We made many new connections and returned to the office feeling much smarter about the future of mobile marketing and its challenges ahead.
Zmags and PartyLite at the MITX Mobile Summit
Ironically, I had forgotten my iPhone at home in a rush that morning, so was feeling very disconnected all day– a strange contrast that r...
When it comes to product design, companies must balance four competing goals: cost, time to market, feature set, and reliability. The key is to get the right mix and create the greatest customer satisfaction with the product. Too often, however, companies downplay the importance of reliability when weighed against the other three goals. They prioritize cost, time to market, or ...
We consistently emphasize that we can achieve the most favorable results for our clients with the benefit of time, meaning we want to work with clients as far as possible before they reach crisis mode. We know, however, that there is a general resistance to taking action. Long term care is an unpleasant subject and the options presented seem less appealing than delaying action as long as possible in the hope that it can be avoided altogether. Two calls we received in the past few weeks illustrate...
Recently I had the pleasure of hearing Converse’s CMO Geoff Cottrill speak at a Boston Ad Club event. His approach to marketing is exactly where brands should be as content marketing evolves and we move into the social era. Converse does some traditional advertising, but it is not central to their brand promise or customer engagement strategy. Their approach dovetails nicely with this HBR blog post explaining how in the social age, media pipes are less important, and people are the channel. This...
Why is product description optimization so important? American shoppers spent more than $186B online in 2012. Retailers (including general retail, consumer electronics, home and garden, and gifts) spent more than $8.1B on paid search (SEM) to reach them.
Google’s Zero Moment of Truth (ZMOT) study shows that shoppers visit 14 information sources on average prior to making a purchase. With the cost of customer acquisition climbing year-over-year, retailers are increasingly seeking to reach customers...
The Supreme Court’s decision in Padilla v. Kentucky, 559 U.S. 356 (2010), established that a defendant in a criminal case has a constitutional right to be informed of the immigration consequences of a guilty plea. If the defendant’s attorney fails to inform the defendant of such consequences, the defendant may have grounds to move to have the plea vacated.
The Padilla decision was a narrow ruling that left many issues unresolved. It was the state courts, facing a growing number of applications...
How is your workplace set up? Are there rows and rows of cubicles? Do they have walls? Do only a few select people have offices? Do people across job functions randomly eat together in the cafeteria or do departments stay separate? Does spontaneous collaboration and innovation happen at the water cooler or in the elevator?
This article on CITEworld.com about Google’s workplace model (keep people there as long as possible with a huge number of perks) vs. Yahoo’s (former) workplace model (teleworkers...
