By Andrea Wasik

Helps Online Retailers Expand Reach, Deepen Customer Relationships and Drive Sales

BOSTON, MASS.– May 2, 2013 – Skyword, the leading platform and services provider for quality, original content production, today unveiled its content marketing solution developed to help retailers improve organic search performance and reach buyers earlier in their purchasing journey to improve conversions.

Forrester Research, Inc., expects U.S. online retail sales to reach $262 billion in 2013 based on multichannel

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By MMcDonough

The Greater Boston Chamber and other Chambers from across the United States convened on Capitol Hill April 24, meeting with key legislators and policy makers to advance support for skilled worker immigration reform.

The daylong visit, part of the Chamber-led Business for Skilled Worker Immigration coalition, included a delegation of members from Boston, Austin, Durham, Naperville, and Philadelphia. Twelve meetings were held with key House and Senate members and staff, including Senator Kay Hagan...

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By Douglas Bailey

 Some reflections on the world around us over the last few weeks.

1. Unconfirmed reports are not news. When did “unconfirmed information” become reportable news? Unconfirmed reports have as much news value as something you overhear a stranger say in an elevator. We depend upon news organizations to CONFIRM information not simply pass on things that may or may not be true.

There were many media flubs and faux pas during the overheated coverage of the Marathon bombers - all very well documented...

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By Donna Vieira

You likely have many of your marketing processes automated in an effort to connect with your prospects and move them through that sales funnel to the desired close. Ideally, your audience will see your messages via social networks, direct mail, internet ads and other forms of advertising. But showing interest is far from the start of your sales relationship. There’s still work to be done. People don’t want the hard close. They don’t want to be pushed. They want to be persuaded and courted.

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By Grant Coleman

Yesterday I came across one of the most compelling blog posts I have seen in my 4 years working for Zmags. It was a post by Hiroshi Mikitani, CEO of Rakuten Inc, about the difference between ‘search’ and ‘shopping’ specific to ecommerce.

What he says in this blog has been the essence of the Zmags value proposition for some time – Search is Not Shopping. You can access the full blog post here:

“One of the problems with e-commerce today is the tendency to equate “search” with “shopping”. They are not

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By Nancy Pardo

Earth, otherwise known as the blue planet, is 75 percent surface water, and yet only 2.5 percent of it is usable fresh water. Now add in over population and urban sprawl, deforestation, climate change, and unsustainable agricultural and manufacturing practices, and we’ll have, within the next few decades, a global water crisis. In fact, by 2050, one in five developing ...

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By Adam Vavrek

The average attention span of adults online has decreased from 12 seconds in 2000 to eight seconds in 2012.

Let’s think about that for a second. In eight seconds, you can’t even:

• Play one hand of poker
• Open a corked bottle of wine
• Wash your face
• Brew coffee
• Read the first paragraph of this article

If you want to grab people’s attention, you have to do so quickly.

Two important qualities of successful content: The content must be snackable and shareable. The idea is to grab the attention of readers...

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By admin

Schneider Associates (SA) is pleased to announce the hiring of John Jowers as account supervisor to the Corporate, Education and Nonprofit Practice.

As account supervisor, Jowers works closely with practice leaders to develop and implement comprehensive public relations, social media, marketing and creative programs that build brand awareness for corporate, nonprofit and education clients. A graduate of Brunel University in London, Jowers is responsible for day-to-day client management, supports...

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Patricia M. Flynn and Toni G. Wolfman

In the past decade, the presence of women on the boards of public companies has been increasing virtually everywhere in the world — except in the United States.

Internationally, the 16.6 percent of female directors serving on U.S. Fortune 500 boards falls somewhere in the middle; Japan sits at slightly over 1 percent and Norway at 40 percent. But that U.S. number is only 3 percent higher than it was 10 years ago. 

The numbers are surprising, considering:  

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By Jason Chan

The Tsarnzev brothers wreaked havoc in back bay Boston, carjacked a car in Cambridge, then finally are arrested in Watertown.  The Boston Marathon bomber Dzhokhar Tsarnaev has been charged with using a weapon of Mass Destruction.  Many people have questioned why Dzhokhar Tsarnaev has not been charged with any other crimes. The public is being told that the investigation is ongoing.  At some point the case will be brought in front of a grand jury.  The grand jury process is the mechanism the US...

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