By Brick Marketing

Content creation and promotion is a required component of an SEO program today, since content is what ranks in the search engines and gets noticed and shared by target audience members. It helps to improve an inbound link portfolio and social signals. In addition to the content that is published on your own site or [...]


Full Story
 

POSTED FROM THE ZMAGS BLOG

Zmags Runs the J.P. Morgan Corporate Challenge

June 28, 2013

 

By Molly Davison

Last Thursday, a group of employees from our Boston Zmags office joined 571 other local companies for the 30th annual J.P. Morgan Corporate Challenge. The event, a 3.5 mile run/walk, fosters team camaraderie and also raises money for local charities. This year, J.P. Morgan donated all of the entry fees to the One Fund Boston, which assists the victims and families of those most affected by the tragic events at the 2013 Boston Marathon. Finishing among a crowd of 12,000 participants, our Zmags...


Full Story
Business logo

Zmags
Boston, MA 02210
(866) 989-6247   Visit Zmags

 

POSTED FROM THE PTC BLOG

3 Key Takeaways from PTC Live Service Exchange

June 28, 2013

 

By Aly Pinder

Earlier this month, I attended the first annual PTC Live Service Exchange event in Anaheim, California. And despite not having the opportunity to meet up with a certain famous mouse, I did have the time to network with, learn from, and present to a great group of service leaders across industry. If you weren’t able to attend this event (you ...


Full Story
Business logo

PTC
Needham, MA 02494
7813705000   Visit PTC

 

By MMcDonough

The Greater Boston Chamber of Commerce released the following statement by Paul Guzzi, President and CEO of the Chamber, in support of the skilled worker provisions contained in the bipartisan immigration bill passed today by the United States Senate:

“The bipartisan legislation passed today advances the needs of U.S. businesses competing in a talent-driven, global marketplace.  Specifically, the bill includes a number of key Chamber-supported provisions to significantly increase the number of...


Full Story
 

POSTED FROM THE BENTLEY UNIVERSITY BLOG

A Supreme Decision II

June 27, 2013

 

By 

Marianne DelPo Kulow

As I correctly predicted in an earlier post, the U.S. Supreme Court struck down Section Three of the Defense of Marriage Act (DOMA) in U.S. v. Windsor, giving federal recognition to the gay couples already legally married. It also ruled narrowly in Hollingsworth v. Perry, impacting only gay couples in California. While these are both significant steps toward nationwide legalization of gay marriage, there are still many gay couples without marriage rights.


Full Story
Business logo

Bentley University
Waltham, MA 02452
781-891-2000   Visit Bentley University

 

By Douglas Bailey

My last job in mainstream journalism was editor of the Boston Globe’s then-weekly Health and Science section. My job, in essence, was to convince reporters to do stories I thought would interest readers and then persuade the paper’s top editors to give the story prominence. 

 Shortly after entering the PR field, I realized my job wasn’t all that different. I spent most of my time pitching story ideas to reporters - this time on behalf of well-paying clients - and then leveraging whatever influence...


Full Story
 

By admin

InGROUP logo

Schneider Associates is excited to announce the launch of the InGROUP, a team of digital and PR professionals who develop creative content, digital and social media campaigns, websites/digital content platforms, video and graphics.

Named for its focus on innovation, integration and ingenuity when developing multi-channel marketing and launch campaigns, the InGROUP works collaboratively with clients to analyze the competitive landscape, ideate creative approaches, craft business solutions, and...


Full Story
Business logo

Schneider Associates
Boston, MA 02109
617-536-3300   Visit Schneider Associates

 

POSTED FROM THE SHEPHERD FINANCIAL PARTNERS BLOG

Diary of a Dream III

June 27, 2013

 

By Patricia Manko

Our Section 8 Housing Choice

describe the imageWe completed a Section 8 application* on the day James turned 18.  Although at the time we did not know what James' residential plan would be, we were not concerned for the voucher can take years to obtain.  This was a critical step towards our dream- for James to live “on his own”. 

Last August we received a notice in the mail from the housing authority informing us that James had come to the top of the list for a Section 8 voucher.  We were asked to provide documented

...

Full Story
 

By Aimee Ortiz

“We owe our children, the most vulnerable citizens in our society, a life free of violence and fear.” – Nelson Mandela. Yet, public schools may not be responsible for maintaining an atmosphere free of violence and fear in any situation.

Most people assume that when they send their children to public school, the school administrators are expected and even required to protect them from violence at the hands of other students.  Logically, this belief is based on the assumption that, because attendance...


Full Story
 

By Nick Stamoulis

I came across this fantastic post on ClickZ by Chad Hill that broke down how he and colleague Adam Stetzer decided to use Google Hangouts to create a video blog post every day in 30 minutes or less. Google Hangouts lets you record your hangout and automatically post it to YouTube. You can then embed [...]


Full Story