By Jonathan Brink

See our 2013 Whale Watch Schedule

By Dennis Sullivan & Associates

We consistently emphasize that we can achieve the most favorable results for our clients with the benefit of time, meaning we want to work with clients as far as possible before they reach crisis mode. We know, however, that there is a general resistance to taking action. Long term care is an unpleasant subject and the options presented seem less appealing than delaying action as long as possible in the hope that it can be avoided altogether. Two calls we received in the past few weeks illustrate...

Avoid Nursing Home Poverty: Attend a Free Workshop

By Jill Tomich

What a beautiful Boston weather weekend we have in store!  Get outside and enjoy a stair workout in your neighborhood. Check out this stair workout video from Ultimate Bootcamp Founders Peter Lavelle and Jill Tomich for ideas. Ultimate Bootcamp Stair Workout Warm-up 6-8 minutes. 30 Alternating Leg Step-Ups 30 Alternating Leg Step-Ups with a knee lift 10x Run Up/Down one stair at a time

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By Gordon Plutsky

Recently I had the pleasure of hearing Converse’s CMO Geoff Cottrill speak at a Boston Ad Club event.  His approach to marketing is exactly where brands should be as content marketing evolves and we move into the social era.  Converse does some traditional advertising, but it is not central to their brand promise or customer engagement strategy.  Their approach dovetails nicely with this HBR blog post explaining how in the social age, media pipes are less important, and people are the channel.  This...

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By Tom Gerace

Why is product description optimization so important? American shoppers spent more than $186B online in 2012. Retailers (including general retail, consumer electronics, home and garden, and gifts) spent more than $8.1B on paid search (SEM) to reach them.

Google’s Zero Moment of Truth (ZMOT) study shows that shoppers visit 14 information sources on average prior to making a purchase. With the cost of customer acquisition climbing year-over-year, retailers are increasingly seeking to reach customers...

Free Content Marketing eBook

By Gian Luca Fiori

Of course you want the best “deal” when making any purchase. This is especially, and understandably, true when it comes to home remodeling or construction projects. Yes, shopping around is important, but don’t assume that the cheapest price is always the best choice.

It’s important to understand how your project is being priced. Most projects can generally be broken down into four categories: materials, labor, installation and profit. Understanding how these all fit together to formulate your...

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By Jason Chan

The Supreme Court’s decision in Padilla v. Kentucky, 559 U.S. 356 (2010), established that a defendant in a criminal case has a constitutional right to be informed of the immigration consequences of a guilty plea. If the defendant’s attorney fails to inform the defendant of such consequences, the defendant may have grounds to move to have the plea vacated.

The Padilla decision was a narrow ruling that left many issues unresolved. It was the state courts, facing a growing number of applications...

Attorney Chan's Free DUI Consultation

By BNMC Engineering

How is your workplace set up? Are there rows and rows of cubicles? Do they have walls? Do only a few select people have offices? Do people across job functions randomly eat together in the cafeteria or do departments stay separate? Does spontaneous collaboration and innovation happen at the water cooler or in the elevator?

This article on CITEworld.com about Google’s workplace model (keep people there as long as possible with a huge number of perks) vs. Yahoo’s (former) workplace model (teleworkers...

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By Andrea Wasik

Helps Online Retailers Expand Reach, Deepen Customer Relationships and Drive Sales

BOSTON, MASS.– May 2, 2013 – Skyword, the leading platform and services provider for quality, original content production, today unveiled its content marketing solution developed to help retailers improve organic search performance and reach buyers earlier in their purchasing journey to improve conversions.

Forrester Research, Inc., expects U.S. online retail sales to reach $262 billion in 2013 based on multichannel

Free Content Marketing eBook

By Kayla Krause

Businesses must hang on to their records for a certain period of time in order to maintain federal compliance. Different types of files have varied needs in terms of longevity, but it's up to each organization to ensure that specific kinds of information are being properly curated, managed and stored. Cloud email archiving solutions make this entire process easier to control, since eDiscovery inquests and other legal inquiries can put a records system through its paces.

Information technology

Move Data to the Cloud Now!