About Boston.com Real Estate
About Our Users
Boston.com has one of the most loyal audiences around. Our users are:
Local.
Nearly 80% reside in the Boston DMA.
1
Well-paid.
Nearly 30% have HHIs above $100k.
2
Well-educated.
74% have college or post-college degrees.
2
Right on target.
70% fall into the attractive 25-54 age category.
2
Net-savvy house-hunters.
Boston.com users are nearly 60% more likely than the average online user to research real estate purchases online.
2
1
Newspaper Association of America 2004 Power User Study.,
2
@Plan, Fall 2004.
