Real Estate Mediakit Boston.com Boston.com Real Estate

Boston.com has one of the most loyal audiences around. Our users are:

  • Local. Nearly 80% reside in the Boston DMA.1
  • Well-paid. Nearly 30% have HHIs above $100k.2
  • Well-educated. 74% have college or post-college degrees.2
  • Right on target. 70% fall into the attractive 25-54 age category.2
  • Net-savvy house-hunters. Boston.com users are nearly 60% more likely than the average online user to research real estate purchases online.2


1Newspaper Association of America 2004 Power User Study., 2@Plan, Fall 2004.