72% of Boston’s at-work web audience is on Boston.com. Shouldn’t you be there too?

 

Consumers are spending more time than ever researching products online and making purchase decisions at work. Boston.com reaches 72% of the at-work web audience in the Boston DMA — more than any other site in the region — and is a great way for advertisers like you to reach more customers and drive more traffic.

  • Boston.com currently has more than 2.3 million registered users and up to 8.9 million unique visitors per month
  • Boston DMA users spend an average of 56 minutes online and view 33 web pages
  • Boston.com is affordable and easy; we work with you to simplify the process and deliver results

For more information on our cost-effective advertising solutions, contact Sean McDonnell at 866-891-0088 (smcdonnell@boston.com).

  

Your audience awaits.

 

Boston.com users are:

  • Adults
    62% are between 25 and 54 years old

  • Educated & Ambitious
    89% have attended college
    45% are in a professional/managerial position

  • Well-paid
    Average household income is $90,024
    56% have a household income of $75,000+

  • Families
    36% have at least one child
    66% are married
    66% own a home

  • Wired
    95% have broadband

Sources: @Plan Fall 2008; Comscore July 2008, Boston DMA; Media Post Research Brief 6/24/08