Boston.com has more than 2 million registered users and 4.3 million unique visitors every month*. Users love our content, and stay on an average of 19 minutes per visit. With this highly engaged audience, and our targeting capabilities, Boston.com helps you reach just the right people and maximize the effectiveness of your advertising.

WHO YOU WANT:
Demographic Targeting:
  • Age
  • Gender
  • Income
  • Geography
  • Job Title
  • Industry
WHERE YOU WANT:
Contextual Targeting: Place your ad next to the editorial content of your choice on Boston.com to reach all or part of our audience:
  • Sports Fans
  • Travel Enthusiasts
  • Business Readers
  • Arts and Entertainment
  • And many others
WHO YOU WANT, WHERE YOU WANT:
Behavioral Targeting: Choose a user profile based on specific interests (football fans, travelers), and follow its users throughout the site.

*Source: Nielsen//NetRatings, Home and Work Audience, May-Oct 2007