Demographic Targeting

Use demographic, geographic, or professional information to deliver your message to your best prospects.

Target your advertising to the specific demographic segments matching your best users.

FEATURES

Boston.com demographic targeting allows advertisers to define audience based upon:

BENEFITS

Demographics offer the most time-tested method of defining advertising target audience.

Tailor your message to fit your ideal audience. Then, use demographic targeting to reach only those prospects.
Develop different messaging appropriate to different types of people, and use demographic targeting to get the right message to the right prospects.
Save the advertising dollars you might otherwise spend reaching people unlikely to buy what you have to sell. Focus your efforts on yourbest prospects.

ONLINE SPECS
Visit boston.com/adspecs to learn more.

BOSTON FACT
Bostonians make more retail purchases per capita ($16,269 per year) than any other top market.
2004 Survey of Buying Power, DMAs

Gain access to more than one million registered Boston.com users with demographic targeting.

Fact

54% of registered Boston.com users are 25-44 years old.

29% have a household income greater than $100,000/year.

14% have a household income greater than $150,000/year.

Source: The City of Boston’s 20-34 year old Initiative; Boston’s Dynamic Workforce