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FEATURES
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Video
Advertising places 15-second spots immediately
before Boston.com video content – weather, NESN sports news,
entertainment broadcasts, NECN breaking news, or original
content – assuring your message will be seen be all viewers
clicking on video features.
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Dayparting allows advertisers to decide
what time of day their audiences are online, to deliver
messages at the most favorable viewing hour for any
target.
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Weather-Based Targeting delivers
advertising based upon temperature and/or precipitation
forecasts, throughout Boston.com or within the Weather
section of the site, for advertisers whose messages are
better received during hot, cold, rainy, or snowy
conditions. |
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ONLINE SPECS
Visit boston.com/adspecs to
learn more.
BOSTON
FACT
Boston car buyers will visit an average
of 2.7 dealers prior to making their next car
purchase.
2004/2005
Gallup Poll of Media Usage & Consumer Behavior, Boston
5PMSA
Source: 2005 Snapshots USA, Top 10 DMA
Markets
Broadband usage
| 88% of
Boston.com users have broadband access (compared to
74%of the total online
population) | | |