Audience
Boston.com is the #1 media site in the Boston market and the #6 newspaper site in the country.1
Features
- 6 million unique visitors each month 1
- Our homepage alone generates nearly 1.8 million pageviews and over 350,000 unique users each weekday 2
- Over 200 million pageviews each month 3
Boston.com users are ... 4
Adult
- Average age = 49
- 59% are between 25 and 54
Educated
- 87% have attended college
- 70% have college or post-graduate degrees
Well paid
- Average HHI = $91,511
- 55% have a HHI of $75,000 or more
- 36% have a HHI of $100,000 or more
Families
- 33% have at least one child in the household
- 67% are married
- 71% own a single-family home
|
|
Nearly 2.5 million registered users provide advertisers powerful targeting capabilities to reach who they need, where they need.
 |
1Nielsen/NetRatings, Jan.-May 2009, 2 Omniture SiteCatalyst May 2009, 3 Omniture SiteCatalyst Jan. -May 2009, 4 @Plan Summer 2009