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FEATURES 100% Permission Based: E-mails are only received by people who opt in; if they don't ask for them, they don't get them. Single variable targeting is available. EDITORIAL-BASED E-MAIL: Features an editorial focus with advertising positions. Globe Headlines: A daily morning e-mail highlighting the day’s top stories. @ Bat Insider: Game recaps, insight, stats, and stories delivered the morning after each Sox game Breaking News Alerts Breaking Sports Alerts
ADVERTISER-BASED E-MAIL: Exclusively focused on advertiser messaging. Boston Traveler:
Travel deals, offers, and information from premium advertisers for
destinations throughout the region, the nation, or the world. Boston Shops: Sales, special promotions, and information from local, premium retailers. SkiMail:
Stay up-to-date with the latest snow conditions and the coolest
mountain events. Subscribers also receive SkiMail Deals, full of
special offers from premium advertisers. TicketWatch: The best source for exclusive offers and announcements on upcoming local arts and entertainment events.
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ONLINE SPECS
Visit boston.com/adspecs to learn more. BOSTON FACT
1.3 million Boston-market adults on average see a new movie during its first two weeks of release.
2004/2005 Gallup Poll of Media Usage and Consumer Behavior, Boston DMA
| How big are these opt-in lists? | | | EMAIL | Subscribers | | Breaking News Alerts | 80,569 | | Globe Headlines | 101,871 | | Breaking Sports Alerts | 75,535 | | Boston Traveler | 88,501 | | TicketWatch | 68,546 | | @ Bat Insider | 56,714 * offseason | | Boston Shops | 35,000 | | SkiMail | 25,094 |
Source: StormPost, July 2006
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