An East Boston gift store owner was taken to the hospital after he was handcuffed, pistol whipped, and robbed Saturday afternoon, according to Boston Police.

Police said the owner of Pericola’s Gift Shop on Bennington Street thought his friends were playing a joke on him when two men in dark clothing and black masks entered his store around 2:30 p.m. — until they displayed a firearm.

Police said the men forced the owner into a back room, where they tried to tie him up with flex cuffs. When the owner resisted, the robbers pistol whipped him and began smashing the store’s glass countertops, according to police.

Advertisement - Continue Reading Below

The assailants left with an undetermined amount of jewelry, police said.

The victim was taken to Tufts Medical Center. Police ask that anyone with information about the robbery call 617-343-4234.