Lauren Wanthal of Andover gets to play video games with Celtics star Paul Pierce at the new Microsoft store at the Prudential Center.
Lauren Wanthal of Andover gets to play video games with Celtics star Paul Pierce at the new Microsoft store at the Prudential Center.
Dina Rudick/Globe Staff

A certain Harvard dropout (that’s you, Bill Gates) wasn’t there, but otherwise Microsoft Corp. pulled out all the stops for the opening of its new store Thursday in the Prudential Center. The main draw were the free tickets being given away to Saturday’s concert by Lenny Kravitz at Bank of America Pavilion.

Gregory Bialecki, secretary of the Executive Office of Housing and Economic Development, was there to congratulate Microsoft, which gave grants to the Boston Foundation, the Rodman Ride for Kids, and Junior Achievement of Northern New England.

Boston Celtics star Paul Pierce showed up to play Kinect with those hanging out.

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As Los Angeles DJ Devin Lucien blasted club music, a tarp fell away to reveal dozens of employees in brightly colored shirts jumping and waving, some of whom had been flown in from a New Jersey Microsoft store to help with the crowd.

Microsoft also used the occasion to unveil a new corporate logo.

Marjorie Doirin, 17, from Revere, said she had waited since 5 a.m. for a chance to meet Kravitz at a concert. She got her wish, and a free Xbox to boot.

“I’ve never seen a Microsoft store before, so I was just like, oooh,” she said,
describing her reaction to the unveiling. “It’s awesome.”