College bookstore ends free beer promotion

By Associated Press, 8/28/2003

LINCOLN, Neb. -- Sorry students, there's no more free beer at the Nebraska Bookstore.

The store had been offering a coupon redeemable for one free beer or $2 off an order of buffalo wings at Brewsky's Food and Spirits.

But Barry Major, chief operating officer for Nebraska Book Co., said Wednesday the promotion was dropped because of concerns by University of Nebraska-Lincoln administrators.

"The sensitivity is very high on that issue, and we share the university's thoughts on heavy drinking and underage drinking," Major said. "Had we known that the university had that big a concern, we would never have done it."

The university's NU Directions program has worked for nearly five years to curb high-risk drinking among students.

UNL Chancellor Harvey Perlman and Lincoln Police Chief Tom Casady, co-chairman of NU Directions, were pleased the promotion has ended.

While legal, the promotion had been in bad taste and created the wrong impression about campus life, Perlman said. The bookstore, located just off the campus, is privately owned and was within its legal rights to offer the promotion.


Home > News > Nation College bookstore ends free beer promotion By Associated Press, 8/28/2003 LINCOLN, Neb. -- Sorry students, there's no more free beer at the Nebraska Bookstore. The store had been offering a coupon redeemable for one free beer or $2 off an order of buffalo wings at Brewsky's Food and Spirits. But Barry Major, chief operating officer for Nebraska Book Co., said Wednesday the promotion was dropped because of concerns by University of Nebraska-Lincoln administrators. "The sensitivity is very high on that issue, and we share the university's thoughts on heavy drinking and underage drinking," Major said. "Had we known that the university had that big a concern, we would never have done it." The university's NU Directions program has worked for nearly five years to curb high-risk drinking among students. UNL Chancellor Harvey Perlman and Lincoln Police Chief Tom Casady, co-chairman of NU Directions, were pleased the promotion has ended. While legal, the promotion had been in bad taste and created the wrong impression about campus life, Perlman said. The bookstore, located just off the campus, is privately owned and was within its legal rights to offer the promotion.