By Associated Press, 10/28/02

BIGGS, Calif. -- The folks behind the Got Milk? advertising campaign are looking to rename a small town.

Last week, the California Milk Processor Board sent out milk cartons stuffed with a Got Milk? T-shirt and a letter to the mayors of 20 small towns, asking them to consider changing their communities' names to Got Milk, Calif.

In return, the board offered to help boost tourism by building a Got Milk? museum and to make "a meaningful contribution" to local schools.

So far, only one town -- Biggs, population 1,793 -- has responded.

"I thought it was a joke," said Mayor Sharleta Callaway. "I called and he was serious."

Jeff Manning, executive director of the milk board, dreamed up the proposal while walking his dog.

He sent letters to communities that have populations under 10,000.

"We didn't think Fresno, for example, would consider it," Manning said. Callaway said Biggs' city council will consider the notion next month because it's her civic duty to bring any offers to the public.

"The chances of it changing to Got Milk? I think are very slim," Callaway said.