UMass tackles alcohol abuse

It tries to dispel party stereotype

Across UMass-Amherst, ads like the one above trumpet survey results showing alcohol use is less pervasive than students assume. (University Health Services at University of Massachusetts at Amherst)

By Peter Schworm

Globe Staff / August 25, 2008

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For years, the University of Massachusetts at Amherst has labored under the stereotype of a party school with a deeply entrenched drinking culture. Deserved or not, the "Zoo Mass" reputation fueled a self-perpetuating problem, administrators say: Some students drank heavily because they believed everyone else was. (Full article: 1040 words)