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Globe South People

Green partnership with Bentley U.

By Paul E. Kandarian
Globe Correspondent / February 22, 2009
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The Trustees of Reservations, the Sharon-based conservation group and land trust, has joined with Bentley University in Waltham to launch a partnership designed to expose undergraduate business students to consulting work in the growing field of "green" marketing.

A spring semester course challenges undergraduates to develop a marketing plan for the Trustees, targeting the Generation Y demographic and their relationship to conservation and the environment. The students will conduct research in Bentley's Center for Marketing Technology, led by Ian Cross, the center's director and senior lecturer of marketing.

The course will provide weekly access to representatives from the Trustees and other green-marketing experts who will offer advanced learning and networking opportunities.

"Every company we've partnered with in previous 'corporate immersion' courses has offered internships or employment opportunities to our students, proving the long-term success and viability of these hands-on projects," Cross said.

The Trustees is offering Bentley's 6,000 students, faculty, and staff free one-year memberships, giving them access to the conservation group's network of 100 properties, including World's End in Hingham.

"We are excited to work with Bentley as partners in this and future marketing programs," said Andy Kendall, president of the Trustees. "As the population and our membership ages, we are looking for strategic ways to inspire young people to become future conservationists. We need them to care about the rapidly shrinking natural, cultural, and historic places around them and to work to protect and care for them."

HABITAT HOUSE WINS ENERGY GOLD: Habitat for Humanity of Greater Plymouth has earned high honors for energy efficiency by having the first Leadership in Energy and Environmental Design (LEED) home in the state to be certified at the gold level. The home, at 11 Braley Road in Plymouth, is also the first Habitat-built home in all of New England to be recognized at any level for the energy and environmentally friendly technologies used in its construction.

LEED for Homes is a national third-party certification system for energy-efficient, healthy, green homes, and gold is the second-highest level that can be achieved (platinum is the highest). The home features specially designed and insulated wall panels, photovoltaic solar panels on the roof, and radiant floor heating. Habitat officials said the family who lives in the home can expect to pay electric bills one-tenth of comparable houses.

A Habitat Women Build project underway at 138 Grove St. in Kingston is also being built to strict green standards and may earn similar certification upon completion, Habitat officials said.

SEASCAPES ON DISPLAY: A selection of seascapes by Michael Cunliffe Thompson will be displayed in the Helen Bumpus Gallery in Duxbury in March and April. A meet-the-artist reception is scheduled for March 7 from 2 to 4 p.m. at the gallery, which is located in the main level of the Duxbury Public Library on Alden Street.

BUSINESS BRIEFS: Kathleen Sebring (inset), vice president of the Neponset Valley Chamber of Commerce, has been appointed to the Neponset Valley Philharmonic Orchestra's board of directors, along with Todd Young of Millis, who is community liaison to community education and arts organizations. The orchestra, the first fully professional one in the Neponset Valley area, is scheduled to perform March 22 at Showcase Live, Patriot Place, in Foxborough. For ticket information, visit www.nvporchestra.org or call 781-381-3300.

Robert K. Sheridan (inset) of Hingham, president and CEO of the Savings Bank Life Insurance Company of Massachusetts (SBLI) is being honored by the Arc of Greater Boston with its 2009 Rose Pessin Memorial Award at its annual Red & White Gala March 12 at the Seaport Hotel in Boston. Named in memory of the Arc's matriarch and longtime director of development, the award honors exceptional effort and contributions to the community.

Sheridan and SBLI have a long history of supporting the community, "viewing their involvement as an extension of their commitment to their policyholders and their families," said Terri Angelone, CEO of the Arc of Greater Boston, a nonprofit begun in 1945 to serve children and adults with intellectual and developmental disabilities.

International House of Pancakes restaurants in Quincy and Raynham are participating in National Pancake Day Tuesday. From 7 a.m. to 10 p.m., IHOP restaurants will offer customers three buttermilk pancakes and ask them to donate what they would have paid, or more, to local children's hospitals or other charities in their communities.

Paul E. Kandarian can be reached at Kandarian@globe.com.

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