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Dara O'Rourke

Selling out or buying in?

By Dara O'Rourke
April 5, 2006

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FIRST MY socially responsible ice cream. Then my local, earth-conscious juice. Then my hip, alternative, throwback sneakers. Then my daughter's organic yogurt. Then my wife's animal-friendly cosmetics. Now it's the one toothpaste I believed in . . . if it makes any sense to believe in a toothpaste. (Full article: 798 words)

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