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How we choose

A new branch of brain science tries to understand human decision-making, but also may have the power to influence our actions

By Carolyn Y. Johnson
Globe Correspondent / January 18, 2005

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Human life is a string of seemingly straightforward choices -- getting dressed, picking up a newspaper, and beginning to read this article -- that are surprisingly hard to predict. What sweater will people pull on, which newspaper will they choose, and what will they read first? (Full article: 1147 words)

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