Kitchen confidential
How a strong-willed single mother started a marketing revolution -- and then got written out of corporate history.
SHE WAS THE first woman ever to make the cover of BusinessWeek. Her empire was based on domestic products, and she achieved spectacular success by tapping into the needs and fantasies of women -- bringing her message right into the American home. Although she began life as a working-class girl, she made it to the top by selling lady-like manners, ... (Full Article: 2414 Words)
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