THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Kitchen confidential

How a strong-willed single mother started a marketing revolution -- and then got written out of corporate history.

By Laurie Kahn-Leavitt
February 8, 2004

E-mail this article

Invalid E-mail address
Invalid E-mail address

Sending your article

Your article has been sent.

  • E-mail|
  • Print|
  • Reprints|
  • |
Text size +

SHE WAS THE first woman ever to make the cover of BusinessWeek. Her empire was based on domestic products, and she achieved spectacular success by tapping into the needs and fantasies of women -- bringing her message right into the American home. Although she began life as a working-class girl, she made it to the top by selling lady-like manners, ... (Full Article: 2414 Words)

This article is available in our archives:

Globe Subscribers

FREE for subscribers

Subscribers to the Boston Globe get unlimited access to our archives.

Not a subscriber?

Non-Subscribers

Purchase an electronic copy of the full article. Learn More

  • $4.95 1 Article
  • $9.95 4 Articles
  • $99.95 Unlimited