Almost famous
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THE UNMASKING of Deep Throat is exciting news - for old-media types, anyway, who cling to fond memories of halcyon days when newspapers, television networks, and newsmagazines shifted public opinion about wars and unseated presidents. For the digital generation, though, the big revelation last week was the truth about Blogebrity.com. The website was launched last month to advertise a forthcoming print magazine, titled Blogebrity, which was to have covered such well-known bloggers as Matt Drudge (Drudge Report), Josh Rubin (Cool Hunting), Mickey Kaus (Kausfiles), Ana Marie Cox (Wonkette), Jessica Coen (Gawker), Mark Lisanti (Defamer), and Nick Denton (publisher of Wonkette, Gawker, and Defamer). Featuring glossy mockups of the magazine's cover (''Nick Denton speaks!") and a breakdown of A, B, and C-list bloggers, the site soon attracted its share of old-media mockery. ''Bloggers are all the rage, but some tipping point of self-absorption may have been reached with Blogebrity," snorts the June 6 edition of Time magazine's ''Blogwatch" column, for example.
Gotcha! Last week, those not already in the know learned that Blogebrity was an entry in a contest sponsored by Contagious Media, the pranksters behind BlackPeopleLoveUs.com (a website satirizing the subtle racism of white liberals) and an e-mail campaign publicizing 
