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Bring back the gusto!

Why let a defunct beer company ruin one of the language's greatest words?


By David Gessner
August 21, 2005

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WE HAVE GROWN used to the power of advertising to strip words of their meaning, beauty, and power. But of all the words that have been denuded in the long history of that industry, none may have been so completely and thoroughly gutted as ''gusto." Celebrated by the essayist William Hazlitt in 1816 as one of the highest qualities of ... (Full article: 1243 words)

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