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Tuesday, September 26, 2006
Mars Inc. seems to have hit on an advertising technique that isn't meant to fool you, exactly, but that operates in an unusually indirect way. Clicking here will usher you into a strange (and difficult) online video game promoting M&Ms Dark Chocolate. The game involves panning around a Hieronymus Bosch-like painting trying to locate "visual riddles" that represent the titles of thematically "dark" movies. The ad part? Only that there are a bunch of those familiar M&M figures embedded in the painting.