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« Long distance Hancock | Main | The runaway Internet » Tuesday, September 26, 2006Subliminal chocolateIn Sunday's Ideas section, Drake Bennett wrote about new forms of advertising that pretend not to be advertising, whether through a sophisticated or clumsy sleight of hand. Mars Inc. seems to have hit on an advertising technique that isn't meant to fool you, exactly, but that operates in an unusually indirect way. Clicking here will usher you into a strange (and difficult) online video game promoting M&Ms Dark Chocolate. The game involves panning around a Hieronymus Bosch-like painting trying to locate "visual riddles" that represent the titles of thematically "dark" movies. The ad part? Only that there are a bunch of those familiar M&M figures embedded in the painting. Posted by Evan Hughes at 04:44 PM
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