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Wednesday, January 31, 2007
Eat your heart out P.T. Barnum
Back in September, Ideas took a look at the history of viral and guerrilla marketing, and the role these tactics will play in the future of advertising. We didn't quite predict anything like today's fiasco however. This Adult Swim/Aqua Teen Hunger Force stunt makes Smirnoff's Tea Partay look rather quaint by comparison.
A perhaps not unrelated story of note: On Monday, Nielsen finally started counting kids watching in their dorm rooms in its ratings. As the Times reported:
Adult Swim, a block of adult programming on the Cartoon Network that expects its 18- to 24-year-old audience to jump by 35 percent with the new ratings, is so excited about the change that it ran an ad telling viewers about it in mid-October.
...among other things?