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Monday, January 22, 2007
Getting clever with us
I checked in with n+1 today online. It's a fine magazine, and I look forward to the print edition every six months-ish. Their Web site is fleeter afoot but also usually quite serious and exceedingly well-written. Recently they published an excellent letter exchange involving Walter Benn Michaels, author of "The Trouble with Diversity."
But a quick read of a couple pieces today sends up a red flag or two. The cover article at the moment is an interview with a "commercial semiotician" about the new logo of Payless Shoe Source. Right. Not that it's not clever:
n+1: Maybe by making the “Payless” sort of ghostly and rounded and inconsequential, “Payless” becomes just another one of those words that doesn’t mean anything.