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« Life in post-Mooninite Boston | Main | Romney and Kennedy » Thursday, February 8, 2007Mooninite kudosAdam Reilly, like many other Maldenites, was displeased with my crack about the inhabitants of Paris on the Mystic, and emailed last week to say so. But this week, the Boston Phoenix's media critic gives Brainiac top honors for our coverage of what he calls Mooninite-gate. It's a fine article excoriating the Herald, WBZ-TV, WGBH's Emily Rooney, and the Globe's Jeff Jacoby for what Reilly sees as their abject failures in our time of crisis. Here's an excerpt: BEST PERFORMANCE BY A FORMERLY OBSCURE MAJOR-MEDIA OUTLET: At about 3:30 pm Wednesday, a story written by two Globe reporters and posted at Boston.com still termed the Mooninites "suspicious objects" -- or, alternatively, "electronic circuit boards with LED lights attached." Over at the Globe's Brainiac blog, however, Joshua Glenn was calling the "suspicious objects" Mooninites, identifying them as part of a guerilla ad campaign, and crediting the local bloggers who figured things out first. Then, on Thursday, Brainiac attributed the over-the-top behavior of local law enforcement to embarrassment; suggested, provocatively, that Bostonians have a kind of terror-envy of New York; critiqued the media's awkward descriptions of the objects, and provided the technically correct phrase ("LED throwy"). Plus, he tied what happened in Boston to the inexorable metastasis of non-traditional advertising. Kudos. Despite a few (richly deserved) left-handed compliments, I'm tickled. I should point out, though, that it was Evan and John, not me, who posted about non-traditional advertising. Also, if you read Reilly's essay to the end, you'll see that what he likes most of all is when I take a break from bashing Malden to bash my own hometown of Boston. UPDATE: Check out this video game! Via Bostonist.  READ MORE FROM BRAINIAC: Attack of the Mooninites! | Eat your heart out P.T. Barnum | Son of Mooninite! | Panic in the Hub | Marketing Gone Awry | Mooninite Photo Op | Do the Mooninites have a posse? | Malden vs. Mooninites | Mooninite missives 1 | Mooninite missives 2 | Zebro video | Red Sox vs. Mooninites | Danger Bomb Clock | Mooninite kudos Posted by Joshua Glenn at 10:25 AM
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