Jan Freeman writes The Word column for Ideas.
Joshua Glenn is a Boston-based writer, editor, and multimedia
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Christopher Shea writes the Critical Faculties column for Ideas.
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« 9/11, Mineta, and the conspiracists | Main | And 'round he goes » Friday, April 13, 2007Grab whatever you canYou know the Dodge slogan "Grab life by the horns" -- right? (It was originally created for the Dodge Ram pickup, but it became the all-purpose Dodge slogan.) Next month, according to Brandweek, the carmaker will shorten the slogan to "Grab life." Why? Because Paul McCartney and other animal rights activists complained that bull-jumping (or whatever activity requires you to grab animals by the horns) is cruel? Nope. Because it's too masculine, supposedly. Dodge wants to extend the appeal of the brand to women and families. Not sure what part of life you're supposed to grab onto now, but it's no longer the horns. I guess that means that Dodge won't be running this sort of ad in the future: Posted by Joshua Glenn at 02:15 PM
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