Game On

Increasingly, advertisers are players, too

By Hiawatha Bray

Globe Staff / July 7, 2004

E-mail|
Print|
Reprints|
|

Text size – +

It's halftime in a college football game, so it's no surprise to see an advertisement for Old Spice Red Zone deodorant leap onto the screen. But this commercial is the most realistic part of the proceedings. It's a real ad, set in the middle of a make-believe football game. (Full Article: 920 Words)