From Iggy Pop to the Pipettes, it's all at SXSW

By Joan Anderman and Sarah Rodman

Globe Staff / March 19, 2007

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AUSTIN, Texas -- Last week, hotel-room key cards doubled as concert schedules. Taxi receipts plugged album releases. Even sidewalks -- a cheap and handy palette for guerrilla marketers with chalk -- were turned into promotional opportunities at the 21st annual South By Southwest music conference and festival, where 1,400 acts from 38 countries played on 65 stages. (Full article: 1178 words)