Brand on the Run

Gillette hasn't shied away from repeatedly new-and-improving its razors - more blades, sir? - and that has us excited about Procter & Gamble's potential.

By Alan Leo  |  November 6, 2005

"In a glitzy New York unveiling yesterday, Gillette Co. rolled out its Fusion line of razors that feature a five-blade shaving surface. . . . The product leapfrogs the pesky Schick Quattro, the four-bladed razor."
- The Boston Globe, September 15, 2005

King Gillette would be proud, if proud had meant "somewhat ashamed" in 1901. But he wouldn't have minded the $57 billion that Procter & Gamble just paid for his 104-year-old manufactory. Now, with the merger complete and the Fusion rollout near, what are its creators up to? Perhaps some of P&G's newest brands hold the answer . . .

Head & Shoulders & Knees & Toes

Life-Size Bounty

Ivory-Tower Ivory

Folgers Mach3

Rip Tide

Illustrations by Aaron Meshon