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Sandy Giampapa, 86, 'idea man' at noted publicity firm

By Gloria Negri
Globe Staff / November 17, 2004

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During a heat wave in Boston in the late 1940s, when his publicity firm was promoting a restaurant, Sandy Giampapa had an idea: Get a well-known chef to show how hot it was by frying an egg in olive oil on the sidewalk. The stunt worked, drawing a lot of media and public attention. (Full article: 839 words)

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