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Pete Franklin, 76, radio show host

SAN FRANCISCO -- Pioneering sports radio talk show host Pete Franklin, who worked in San Francisco, Cleveland, and New York, died after a long illness. He was 76.

Mr. Franklin died Nov. 23, according to KNBR-AM in San Francisco.

He was known for his abrasive treatment of callers, whom he would sometimes abruptly dismiss with audio of a flushing toilet. Mr. Franklin, who used the on-air nickname ''The King," worked at WWWE-AM in Cleveland in the 1970s and '80s before heading to New York as afternoon drive-time host at WFAN-AM, the nation's first 24-hour sports radio station.

He later worked at KNBR and returned to WWWE briefly in 1998 when the station landed the Cleveland Indians broadcasts, said Ray Davis, program director at WTAM-AM, formerly known as WWWE. He ended his career in 2000 at KNBR.

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