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Your brain on shopping

Neurscientists expose inner battle between pleasure and pain centers

By Carey Goldberg
Globe Staff / December 22, 2008

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Shopping is war. The battle is not just among the jostling crowds at the sale bins and cash registers in these pre-Christmas days; it is also between warring factions of our own brains, some economists and neuroscientists say. (Full article: 1001 words)

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