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Joslin name goes NASCAR

Email|Link|Comments (0) Posted by Elizabeth Cooney June 28, 2007 01:05 PM

joslin NASCAR 150.bmp Joslin Diabetes Center’s partnership with Walgreens is bringing it into pharmacies nationwide. Now the 10-month-old alliance is hitting the road.

Joslin’s name is going NASCAR, along with Walgreens and its co-sponsor in car racing, the drug company Eli Lilly. Logos from all three will grace a Ford Fusion driven for Carl A. Haas Motorsports by rookie driver Kyle Krisiloff. He’ll be racing Saturday in Loudon, N.H., as part of the NASCAR Busch Series.

The effort to drive awareness of diabetes is the first of its kind for NASCAR, according to Joslin. The clinic and research center is not paying for the sponsorship, spokeswoman Jenny Catherine Eriksen said.

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Elizabeth Cooney covers health for the Worcester Telegram & Gazette. She previously reported on business and was an editor at the paper. Earlier in her career, she edited medical books and journals at Little, Brown, and worked for Boston magazine.