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From BlackBerry to Britney

Email|Link|Comments (0) Posted by Elizabeth Cooney January 10, 2008 08:57 AM

Halamka_rock_climber%20150.bmp Anyone who knows Dr. John Halamka (left) knows how attached the Beth Israel Deaconess CIO is to his BlackBerry.

But it takes a Q and A in the magazine CIO (that's chief information officer) to get his insights on Britney Spears. He was describing the experience of shooting an ad for a campaign called "Ask someone why they love their BlackBerry."

"In a funny sort of way, I now know why Britney Spears is so screwed up. I flew down to La Guardia and was driven to Soho Studios, ... I went into this studio and immediately had a makeup person, a wardrobe person and a person who was offering me vegetarian smoothies," he said. "And I thought, if you lived in a world where people were doing your hair, your face, dressing you and bringing you smoothies, you might really believe that you are somebody more than an average human."

Halamka -- average human or not -- said he took the standard $100 for the shoot and, as he does with all such fees, turned it over to Beth Israel Deaconess.

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Elizabeth Cooney is a former health reporter for the Worcester Telegram & Gazette, where she also was a business reporter and an editor. Earlier in her career, she edited medical books and journals at Little, Brown, and worked for Boston magazine.