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Marketing mavens, Part 2
Any Red Sox fan can probably tell you what the official hospital of the team is (and the supermarket, auto glass repair company, car, etc.).
Beth Israel Deaconess Medical Center staffs a first-aid clinic at Fenway and promotes its Sox relationship, but the deal is limited to naming rights. That means its doctors don't treat the players nor do they have specific knowledge of their health.
One new wrinkle this year is the BID Injury Report on the Red Sox website, with such stories as "Bending (and stretching) like Beckett" and "Avoiding injuries starts in Little League."
The experts consulted in the column are official members of Beth Israel Deaconess.
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blogger
Elizabeth Cooney is a former
health reporter for the Worcester Telegram & Gazette, where she also was a
business reporter and an editor. Earlier in her career, she edited medical
books and journals at Little, Brown, and worked for Boston magazine.Boston Globe Health and Science staff:
- Gideon Gil, Health and Science Editor
- Ishani Ganguli, Short White Coat blogger
Liz,
We're talking with Dennis Drinkwater at Giant Glass to have a new jingle written: "Who ya gonna call when your wrist is busted?" (Try it, with the tune!)