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Marketing mavens, Part 1
WBUR's three-part series on the shortage of primary care doctors facing the nation was called "The Doctor Can't See You Now."
But underwriter Harvard Vanguard Medical Associates was telling a different story in the "brought-to-you-by" segment last week. Its copy said doctors are welcoming new patients at most of its 21 medical practices. Dr. Les Schwab, interim chief medical officer, confirmed today that there are indeed openings, the fruit of success in recruiting new physicians and streamlining patient visits (lab tests beforehand, some shared medical appointments).
"Our doctors can see you now," the 'BUR message said.
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Contributors
blogger
Elizabeth Cooney covers health for the Worcester Telegram & Gazette. She
previously reported on business and was an editor at the paper. Earlier in
her career, she edited medical books and journals at Little, Brown, and
worked for Boston magazine.Boston Globe Health and Science staff:
- Karen Weintraub, Deputy Health and Science Editor
- Gideon Gil, Health and Science Editor
- Ishani Ganguli, Short White Coat blogger
- Joshua U. Klein, M.D., Short White Coat blogger
