'HIV Stops With Us' launches in Boston
A new campaign to halt the spread of HIV has enlisted social marketing in Boston to reach people who have the disease -- as well as those who don't.
Called "HIV Stops With Us," the effort pairs one person who is an HIV-positive person with an HIV-negative friend, family member, care provider, or partner. They tell their stories on a web site launched today that invites people to have an online conversation with these "spokesmodels." It also offers links to more information, which for Boston means the state's HIV-AIDS Bureau. Similar programs are also starting in New York City, Buffalo, N.Y., and three California cities, Los
Angeles, Long Beach, and Oakland.
The campaign, which includes advertising in newspapers and on subways and buses, is sponsored in Boston by the Justice Resource Institute and the Massachusetts Asians and Pacific Islanders for Health, with funding
from the Boston Public Health Commission.
This blogger might want to review your comment before posting it.
Contributors
blogger
Elizabeth Cooney covers health for the Worcester Telegram & Gazette. She
previously reported on business and was an editor at the paper. Earlier in
her career, she edited medical books and journals at Little, Brown, and
worked for Boston magazine.Boston Globe Health and Science staff:
- Karen Weintraub, Deputy Health and Science Editor
- Gideon Gil, Health and Science Editor
- Ishani Ganguli, Short White Coat blogger
- Joshua U. Klein, M.D., Short White Coat blogger
