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UMass Memorial CEO's apology for donor recruitment methods

E-mail | Print | Comments () Posted by Elizabeth Cooney December 29, 2010 10:53 AM

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The story has been unfolding over the last month: flirtatious models beckoning potential bone marrow donors for a UMass Memorial registry, which charged insurers above-average prices to test samples swabbed from inside volunteers' cheeks. New Hampshire's attorney general was the first to launch an investigation, followed by Massachusetts’ attorney general Martha Coakley.

John O'Brien, chief executive of the Worcester-based hospital system, has not spoken publicly, but he sent a message to physicians and staff yesterday apologizing for the use of professional models and emphasizing the mission of the registry. Here's the Globe story and here's the letter.

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About white coat notes

White Coat Notes covers the latest from the health care industry, hospitals, doctors offices, labs, insurers, and the corridors of government. Chelsea Conaboy previously covered health care for The Philadelphia Inquirer. Write her at cconaboy@boston.com. Follow her on Twitter: @cconaboy.

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