Ogonowski: focus on the seniors

Matt Margolis at Hub Politics has picked up an internal strategy memo from the campaign of Republican Jim Ogonowski. The memo crunches the numbers from a recent WBZ-TV poll that showed Ogonowski 10 points behind Democrat Niki Tsongas. No earth-shattering revelations, but if Ogonowski starts honing his bingo skills and walking onto campaign stages to the sounds of Tony Bennett, you'll know why.

Here's the memo:

Results from a recent WBZ Survey-USA poll show momentum and real strength for Jim Ogonowski, candidate for Congress in Massachusetts's 5th District.

Considering that the Tsongas campaign has reportedly spent over $1.3 Million in the race and Jim Ogonowski has only spent $130,000, the Head-to-Head numbers of 51% to 41% indicate momentum and strength for a first-time candidate who has never been a part of partisan politics.

Interestingly, Jim is actually leading in most categories. Three key areas in which he is leading are Seniors, Independents, and voters who disapprove of the job Congress is doing.

In general, Seniors disproportionately vote but in special elections, they account for an even larger portion of the vote.