Marketing treasure hunt trips in historic graveyard

Hub officials assail another sales gambit

By Raja Mishra and John R. Ellement

Globe Staff / February 23, 2007

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The would-be treasure hunters said the clue -- "by the name of a patriot at rest in Philly" -- was a dead giveaway that a valuable hidden coin, part of a Dr Pepper promotional stunt, was to be found in Boston's 347-year-old Granary Burying Ground, where Benjamin Franklin's family and other historic notables rest. (Full article: 1180 words)