Bridgewater

To sell school, town goes to the video

By Christine Legere

Globe Correspondent / March 19, 2009

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Bridgewater officials, faced with the task of marketing a 100-year-old vacant school in a tough economy, knew from the start it would take some creative thinking to pique the interest of developers. The marketing tool they ultimately devised seems so fitting for the times, it's hard to believe it hasn't been used more widely. (Full article: 895 words)