On Wednesday, the MBTA premiered its brand-spanking-new safety music video, “The Safety Bounce,” which features a dancing plush Charlie mascot, a catchy African drumbeat, and an assortment of stellar lyrics, such as:
“So you’re running late when you finally catch the train,
And those doors start to shut—bam!—dead in your face again.
Don’t be a fool and get hurt today,
When you know that train is on the way.
Just bounce, when you ride it out.”
Pretty fabulous stuff, right? But, as it turns out, this isn’t the first time the T’s general manager, Beverly A. Scott, has brought a hip-hop-inspired safety music video to a transit agency, as pointed out in a Tweet from @TransitMatters.
Before Scott came to the T, she was general manager of the Metropolitan Atlanta Rapid Transit Authority. And before there was “The Safety Bounce,” there was “The Safety Slide.”
“Look, look, look before taking a step,
Slide to the right, slide to the left.
Back it up, back it up, so we can make room,
Hold on tight, ‘cause we’ll be moving soon,
Do the MARTA Slide.”
Decide for yourself, but MARTA’s “slide” might be even catchier than the T’s “bounce.” Does anyone else feel cheated?Martine Powers can be reached at email@example.com. Follow her on Twitter @martinepowers.