(Jim Davis/The Boston Globe/File 2008)
A good spot for an ad?
By Eric Moskowitz, Globe Staff
Lottery officials constantly tinker with their offerings and odds to try to attract players and haul in more money for the state. Now they'll have a new way to bring in cash -- by selling ads on game tickets and monitors.
The Massachusetts State Lottery Commission today approved a contract that will pay the Fenway Sports Group $10,000 a month plus a percentage of the advertising revenue that the sports-marketing spin-off of the Red Sox is able to attract for the lottery.
Treasurer Timothy P. Cahill, who chairs the commission and oversees the lottery, said he thought Fenway Sports Group would be more likely to attract advertising for Keno screens between games than for scratch tickets.
"I don't imagine there's a whole lot of space on instant tickets for advertising, but it would be an option if we could come up with something," Cahill said, adding that this is a good way "to increase revenues without putting billboards on the MBTA right-of-way, or anything like that."
The Legislature authorized the lottery commission to seek proposals from advertising solicitors last year, and only Fenway Sports Group responded. The contract begins May 1 and lasts for one year, provided that the Legislature agrees to approve the funding for the fiscal year that starts July 1, covering the final 10 months of the contract.
The contract limits Fenway Sports Group's commissions to $360,000 for the year. Lottery officials said they did not know what potential advertisers the firm is trying to line up.
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