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Union plans major ad buy for Coakley

E-mail|Link|Comments () January 12, 2010 06:56 PM

Jose Luis Magana/AP

Coakley spoke to reporters as she arrived at a fundraiser in Washington tonight.

By Matt Viser, Globe Staff

A major national union supporting Democrat Martha Coakley is taking out a massive TV ad buy that slams her Republican rival, Scott Brown, for his positions on abortion and climate change.

The ad taken out by the Service Employees International Union, will begin airing statewide tomorrow. The buy size is $685,000, one of the largest of the election.

“Before you vote for Senate, here’s a few things you should know about Scott Brown,” says a narrator in the 30-second spot. The narrator then says he “has repeatedly opposed a woman’s right to choose” and he “expresses skepticism that climate change is being caused by humans.”

“No wonder Brown’s campaign is being supported by the same extremist group that backs Sarah Palin,” the narrator says. “Martha Coakley for Senate. Massachusetts values.”

The ad shows Brown, in black and white, talking in slow motion before switching at the end to a quicker pace and color photo of Coakley.

It marks another negative ad in a Jan. 19 special election that is garnering widespread national attention. Coakley last night took out an ad that went after Brown along the same line of attack.

Brown’s daughters this afternoon called on her to take it down and run a more positive campaign.

Matt Viser can be reached at maviser@globe.com.