Pfizer pleads guilty in illegal drug marketing caseBOSTON --
As part of a settlement with the government, Pfizer agreed last month to plead guilty to two counts of violating the Food, Drug and Cosmetic Act and to pay $430 million in fines. Pfizer acknowledged that Warner-Lambert, a company it bought in 2000, spent hundreds of thousands of dollars promoting off-label uses for the anti-seizure drug Neurontin. Martin Teicher, vice president of Warner-Lambert Co. LLC, entered the guilty plea. James P. Rouhandeh, an attorney for the company, noted that Teicher had no involvement in any of the illegal marketing activities, but entered the plea on behalf of the company. Pfizer has repeatedly said that the activity alleged in Franklin's lawsuit and charged by prosecutors occurred years before it bought Warner-Lambert in 2000. The case began in 1996, when employee David Franklin filed a whistleblower lawsuit against Parke-Davis and its parent company, Warner-Lambert, alleging it used an illegal marketing plan to drive up sales of Neurontin in the 1990s. At the time, Neurontin was approved only as an epilepsy drug, but the company promoted it for relieving pain, headaches, bipolar disorder and other psychiatric illnesses. While doctors can prescribe drugs for any use, the promotion of drugs for these so-called "off-label uses" is prohibited by the Food, Drug and Cosmetic Act.
Franklin's lawsuit alleged that the company's publicity plan for Neurontin included paying doctors to put their names on ghostwritten articles about Neurontin and flying physicians to lavish resorts. © Copyright 2004 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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