Ig Nobel Prizes

Medicine Behavioral economist Dan Ariely found that placebos have their own pecking order. His study discovered that people felt better when they took more expensive fake medicines than cheaper fake medicines. Ariely told The Associated Press that 'when you expect something to happen, your brain makes it happen.'

Medicine

Behavioral economist Dan Ariely found that placebos have their own pecking order. His study discovered that people felt better when they took more expensive fake medicines than cheaper fake medicines. Ariely told The Associated Press that "when you expect something to happen, your brain makes it happen."
(Boston Globe)